Back 40 Pools is a family-owned pool cleaning, repair, and installation company serving Northwest Arkansas, led by owner Jared Coursen. Like many pool professionals, Jared built his early experience in a market where pools are a year-round fixture of daily life, spending years working in the Florida panhandle before relocating to Northwest Arkansas to start Back 40 Pools from the ground up.

That move meant starting over in a newer, fast-growing pool market, one where homeowners were increasingly investing in backyard pools, but where Jared didn’t yet have the local reputation or referral network he’d built in Florida. Rather than relying on word-of-mouth alone to rebuild that presence, Jared partnered with Pure Pool Marketing to establish a local footprint online and start generating consistent, qualified leads from homeowners across his new service area.